GEO for Charities and Ethical Organisations
AI is changing how people search - and how they find you. With years of experience helping charities, nonprofits and ethical organisations grow their online visibility, we're an agency that can help you navigate this GEO shift and get seen across platforms like ChatGPT, Perplexity and Gemini.
What is GEO?
GEO stands for generative engine optimisation - sometimes also known as answer engine optimisation (AEO). It's the process of optimising your website so you appear in LLMs (large language models) like ChatGPT, Perplexity, Gemini, Claude and Copilot.
Right now, traffic from these platforms is modest compared to traditional search engines like Google. But that's changing fast - some forecasts expect AI-driven search to overtake traditional search within the next few years.
The challenge? These AI tools don't work quite like traditional search engines. They don't just list links - they synthesise answers, drawing on sources they trust. If your website isn't set up to be understood and cited, you risk being left out of the conversation altogether.
The charities and nonprofits that prepare now have the most to gain. We can help you get ahead.
How we can help
As an agency, we've spent 15 years helping charities and ethical organisations grow their visibility through SEO - from traditional search results to newer features like Google's AI Overviews. That experience means we're well placed to help you with GEO too.
There's plenty of crossover between SEO and GEO, but also some important differences. We'll help you understand both, so your organisation gets found wherever your beneficiaries, donors or supporters are searching - whether that's Google, ChatGPT, Perplexity, Gemini or any of the other LLMs.
We can work with you on a retainer or support you with a one-off project like a GEO audit. Either way, we focus on three core areas:
Technical GEO: The foundation
AI tools need to read and understand your site before they can recommend it. If it's slow, difficult to crawl, or missing structured data, you're making their job harder - and your users' experience worse. We'll help you identify what's getting in the way and fix it.
On-Page GEO: Content AI can understand
AI tools don't just scan your content - they need to understand it. Clear structure, well-organised information, and content that answers real questions all help AI decide whether to feature you. We'll help you shape your site so it's ready for both traditional search and the AI platforms that are gaining ground.
Off-page GEO: Building authority
AI tools look beyond your website when deciding whether to recommend you. They're drawing on mentions, citations, reviews, and your wider presence across the web. Backlinks still matter, but it's the bigger picture that counts. We'll help you build the kind of authority that gets you featured.
Want to make sure your charity gets found in the age of AI? We'll help you navigate the shift and stay ahead.
"Giant has provided an array of technical, on-page and off-page GEO guidance, which has been invaluable to us. We’ve enjoyed a significant uplift in our presence on Google AI Overviews and LLMs such as ChatGPT and Gemini, and this is thanks to Giant’s sterling work."
Gemma Orpwood, Senior Digital Manager at Mental Health UK
GEO audits: Know where you stand
AI search is evolving quickly, and it's not always obvious how well your website is set up to keep pace. A GEO audit gives you clarity - showing you where you're strong, where the gaps are, and what to focus on first.
We take a deep dive into your site and you'll get a clear, practical report with recommendations you can act on - whether that's in-house, with another agency, or with us.
You don't need to wait for a problem to get a GEO audit. If you want to understand how AI search might affect your visibility and what you can do about it, this is a good place to start.
Ready to take the next step?
Whether you're curious about GEO, want to understand how AI search could affect your visibility, or just want to explore what's possible - we're here to help.
Let's chatBuilt for charities, designed for impact
We’re proud to work with charities worldwide, helping them stay visible as the digital landscape shifts. And as a B Corp certified agency with deep sector expertise, we don’t just hand over a website, we become your digital partner in change.
